The world of marketing was disrupted forever by the invention of the internet, home computers, and online search engines.
Previously, whereas marketing methods may have been limited to tools like direct mail, cold calling, and attending networking events etc., all of a sudden, through search engine marketing, businesspeople were able to reach their target audience at the exact moment they told their search engine what they were looking to purchase.This proved to be a gamechanger, and companies of all sizes, operating in more industries than you could ever name, in countries all over the world, quickly utilised these new digital marketing techniques to grow their businesses and vastly increase their sales.
To some though, this ‘brave new world’ of online marketing can seem vague and intangible – difficult to grasp. The results of these marketing techniques may be clear to see, but how and why they’re so effective can be more difficult to understand.To help show how search engine marketing (and SEO in particular) helps to drive more sales through the internet, we’ve created an infographic which outlines 5 of the key ways that SEO can benefit your business.
Reading through the 5 points we’ve described in the infographic should help to clarify (if needed) just how SEO can drive more people to your website and turn them into leads and sales.