You may have heard your web designer saying ‘content is king’ before. While it was coined over a decade ago, the adage still holds true. That’s why once your website is set up and you’re ready to open up, it’s time to start planning for content. Even though you’re likely already exhausted from working on your website, adding valuable content to it is essential. It’s so important, and it’s even more effective than paid advertisements. A recent report found that organic searches in Google produced 5.66x clicks over paid search ads. Do you want some of this free traffic, too? Keep reading to learn more about how to plan content for your blog.
The best way to plan content for your blog is actually a tried and true method used by newspapers and magazines throughout the years and editorial content calendar. Don’t worry; it’s not as complicated as it sounds. It’s merely a way to track your plan for content for the upcoming months. It can help you stay organized and plan more efficiently. Use your editorial content calendar also to outline what needs to be done for each blog post in order for it to be ready to publish.
Once you have your editorial content calendar, it’s time to start filling it in. The first thing you’ll need to do is decide how often you want to post content; on a daily, weekly, or monthly basis. Then, find any highlight any important dates such as special awareness months or holidays. After that is done, you can use this information to start planning posts. Add things to your calendar like the title of the post, deadline, keyword ideas, any relevant links, and a place for status updates on the article.
If you work to keep your calendar up to date, you’ll always be producing new and fresh content for your followers and potential new customers from Google. The more you plan ahead, the less likely you are to fall behind on your content.